Saturday, September 29, 2007

Lsi Is Good News For Online Marketers

If you've been building or promoting websites for any length of time, you know how important it is to your business to have your website show up near the top of the search engine results page for your keywords. You also know what a chore it can be to achieve and keep those elusive top search engine rankings.

Many marketers succumb to the darkside, resorting to cloaking, keyword stuffing and other such tactics. Although they may enjoy some initial success with these methods, that success won't likely last very long. The search engines are becoming smarter each day in how they rank websites and if you're caught pulling any of these tricks, your sites will probably be dropped immediately.

Even those that practice the normally accepted methods of search engine optimization know how frustrating that task usually is. You optimize your pages with just the right keyword density, bold all the right text, insert keywords in the page title, image alt tags and all the rest of the steps to aim at those top search engine positions. Perhaps after a few weeks, you do start to see positive results and some of your pages are on the first page of the search results.

Then, a few days later, reality sets in. You check your ranking, only to find that after days and days of optimization work and getting tons of quality backlinks, your pages are no longer showing up. Frantically, you check your sites. Yep, they're still there. But they're no longer showing up on that highly coveted first page of the search engines. What happened?

Most likely, you've fallen victim to the latest search engine indexing algorithm change. Just when you're starting to get the results you want, the search engines change the rules and now you're on the outside, looking in.

The Hucksters Killed Your Ranking Position -

Since there are so many people trying to get their sites to the top of the search engines, a great many of them resort to using underhanded methods. Of course, the search engines catch on and remove those unqualified listings. How do they find these bogus listings in the first place? By constantly tweaking and fine tuning their indexing algorithms.

Not too long ago, the search engines evaluated webpages based upon keyword density only. People took advantage and stuffed their pages with keywords. The search engines retaliated by also including the quantity of backlinks a site had. As a result, link farms were born to falsely inflate the number of backlinks to sites. The next move the search engines made was to verify the quality of those links to make sure they were from relevant sites, not just from link farms.

And the fight to achieve search engine rankings goes on and on. Just when you think you have everything just right, the rules change and you have to start all over again. Well, LSI could very well be the good news you've been waiting for.

What is LSI?

LSI, short for Latent Semantic Indexing is the latest technology the search engines are adopting to make intelligent choices about how websites should be ranked. The new LSI algorithms not only look at the normally expected SEO factors, such as keyword density, quality & quantity of backlinks, etc - they also evaluate your website on the basis of content and structure.

LSI uses artificial intelligence to gauge the quality of your content. If it's determined that you have nonsensical, machine generated content, you're history. If you employ bulk internal linking of unrelated pages, you're history.

The new LSI algorithms are designed to weed out those websites that aren't really of good quality - the websites that are specifically designed to fool the search engines with underhanded tactics.

LSI is Good For You -

The LSI algorithms are currently being implemented and will probably become the standard used by all the major search engines for a long time. What this means for you is that if you design your websites to conform to what the LSI algorithms like, your websites should achieve and keep prominent search engine ranking. You'll no longer find it necessary to redesign your websites every couple of months just to please the latest indexing software. Design your sites right and you should be good for a long time.
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By: CarsonDanfield

Carson Danfield is a successful 'Under the Radar' internet entrepreneur and can show you the 'Right Way' to do things.
Want to implement LSI for your website without the steep learning curve? Want LSI that's push-button easy? Get it now at Traffic-Trix.com/SILO3

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12 Critical Tips To Saving On Airport Parking

Off-site airport parking is a boon for travelers. Often they prove to be cheaper than parking lots run by airports and online discounts and other conveniences make the option even more attractive.

Satellite parking lots face competition and so it is easy for those in the know to save big.

Here are a few insights:

1.Keep a tab on offers. As the race for success becomes intense, all sites run attractive offers giving away coupons or web only deals. Many offer an e-coupon that entitles the user to a days free parking at selected parking lots. This means a saving of US$ 18. Other offers give away a day if you park for two days or 50% off on the first days parking fee.

2.If you are a frequent user of parking lots check for offers where a parking operator with a major presence near airports you use offers a 50% discount if you purchase a certain number of parking vouchers online or on the phone using your credit card.

3.Many parking sites have a different rate for different parking positions. Check on the kinds of parking and rate differences. You could save up to $ 55 for a seven day parking.

4.Ask for rates depending on the length of stay. Rates vary so if you are going to need parking for a week then you could get a higher discount than the daily rate on offer.

5.Many run a frequent user program where repeat customers are offered many facilities. This is similar to frequent flier programs.

6.Find out if the lots you use offer special discounts to members of AARP, AAA, or other such organizations. In fact, AA members save between 10-20% on parking. Some sites even offer the service of picking up and dropping your car from the airport terminal.

7.Do your research well compare providers, the rates on offer, as well as facilities at the place you need to park. If you are clever you can get more for less.

8.Before you travel use the internet to check on daily and weekly parking offers. There are free days, discounted weekly rates, and guaranteed rates on offer at various times. You can avail the offer by making a booking online or printing out the page with a code and presenting it to the cashier at the parking lot.
9.Keep track of promotions especially during holiday seasons. Many lots accept coupons and give away discounts offered by consumer products

10.Often pre-booking parking can get you a saving of even 60% and more.

11.Hotels often offer parking specials, so make use of the extra facility being offered by the hotel you plan to stay in.

12.Some travel agents who book flight tickets offer advice or coupons for parking at the point of exit and entry. Ask you agent when you book your flight.

Off site parking is not just fast and convenient it can be a saving too.
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By: paul wilson1

Paul Wilson is a freelance writer for www.1888discuss.com/airport-parking, the premier REVENUE SHARING discussion forum for Airport Parking including topics on secured parking, gate parking, discounted parking, traveling, and more. He also freelances for the premier Airport Parking Site www.1888AirportParking.com.

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Travel Insurance And Other Valuable Travel Tips

If you are a frequent traveler, you must know by now how important it is to get travel insurance before any trip. In the same vein, you must already be aware of the various types of policies made available to travel insurance clients.

Many individuals take travel insurance for granted, but their importance is only made evident when the need for claims arises! One should always make it a point to check the policy through before choosing any type of travel insurance.

Additionally, not all travel insurance policies are the same one company's policy clauses may vary greatly from those of another company. You'll soon find out that price and coverage are not the only considerations when choosing a travel insurance policy.

It's essential to inform at least two people you trust about your travel plans and tentative itineraries. They should also know about the places you plan to stay in and departure and arrival dates.

Apart from travel insurance, there are a lot of other things to take care of. One of them is being prepared with your finances. Since it's never safe to take along a large amount of cash these days, make sure that you have adequate travelers checks before you depart. Keep in mind, though, that these should only be signed right before you use them and not any earlier. This is a mistake commonly made by most first-time travelers.

Another very important matter that is often overlooked is ensuring that all the required visas have been acquired. Many travelers go through unnecessary inconveniences just because the visas they need are either missing or expired. Make sure, too, that your passport won't expire while you're traveling.

You can get a checklist of all the important concerns related to travel from a reliable travel insurance company. Don't forget to secure photocopies of your passport, visas, airline tickets, vaccination records, and itineraries. Keep a set at home, another on your carry-on, and another in your suitcase.

This way, when your important documents get lost or stolen, you won't find it too difficult to ask for help from authorities. Travel insurance can provide you with a checklist of items you need to take care of, at no extra charge.

If you think that travel insurance only covers you in case of an accident, think again. Travel insurance can also cover some types of medical expenses, delayed or lost baggage, cancellation of flights, missed flights, flight delays, important personal effects, and even hijacks.

Some even cover collision or damage expenses for rented cars and emergency evacuation damages. What's important is that you first look into all these and decide which items are important to you, or if there are any travel insurance aspects you could do away with.

Travel insurance companies would be more than happy to answer any questions that you may have regarding coverage. If you're not too keen on talking with an agent personally, you could first surf the Internet and compare various travel insurance packages.

A simple search can be very advantageous if any untoward incident does happen during your trip. Although no one wants these things to happen, it's always better to be armed with comprehensive travel insurance.
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By: Wade Robins

You can also find more info on Travel Insurance Tips and Travel Medical Insurance. travelinsurance-help.com is a comprehensive resource to get information about Travel Insurance.

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